December 10, 2023

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8 Benefits of the HubSpot Shopify Integration for B2B Manufacturers

7 min read
8 Benefits of the HubSpot Shopify Integration for B2B Manufacturers

Do you use Shopify to provide your company’s goods on the internet? Do you also use HubSpot for marketing, revenue, and/or services? Effectively, if you haven’t still set up the HubSpot Shopify integration, you’re missing out on incredibly valuable insights and facts that could increase to your company’s bottom line. 

This posting covers the features and rewards waiting for B2B brands, several of which ordinarily underutilize ecommerce. Furthermore, you are going to see illustrations of what you can do with the integration as it pertains to sophisticated B2B makers.

What is the HubSpot Shopify integration? Why really should B2B makers care?

You can rapidly and easily hook up your Shopify Seller account to your HubSpot CRM by employing the HubSpot Shopify integration. This results in a separate Specials pipeline in HubSpot Gross sales Hub named “ecommerce” that pulls beneficial information about sales, abandoned carts, and pending checkouts into your HubSpot CRM.


Possessing this facts in your CRM benefits in a lot of advantages that we’ll unpack under — including remaining in a position to use customer info for electronic mail strategies, marketing and advertising automation, reporting, and much more. Merely place, it’s effective B2B ecommerce for producers that should not be missed.

How do I set up the HubSpot Shopify integration?

Installing the Shopify integration in your HubSpot portal is really as straightforward as logging in and turning it on. 

The moment you have signed into your Shopify account and integrated it with your HubSpot account, change on 2-way sync to deliver information back again and forth amongst the two platforms. 

Here’s what you’ll see:

  • Deals will now routinely be designed in your HubSpot ecommerce pipeline any time everyone on your Shopify store completes some info in a cart. Studies present you how a lot revenue is sitting down in deserted carts, or pending, or has been delivered, etc.
  • Your HubSpot tracking code is now put in on your Shopify website page, which syncs your contact facts from HubSpot into Shopify. So, if an current HubSpot make contact with goes to your Shopify account, you will know about it and see that they have an ecommerce offer. Furthermore, contacts are mechanically imported from Shopify to HubSpot as they entire cart facts.
  • For current/repeat customers, their speak to document in HubSpot will exhibit Shopify homes like the total of income they’ve used with you, their common purchase, to start with date of buy, goods they purchase, and additional. 

Is the HubSpot Shopify Integration No cost? 

The integration involves that you have at least a Shopify Essential Seller subscription prepare ($29.99 for every month), but there is no extra charge from HubSpot or Shopify to aid the integration.


8 methods the Shopify HubSpot integration increases advertising, income, and consumer provider

We alluded to it earlier mentioned, but there are quite a few prospects for B2B companies who are conducting ecommerce to leverage Shopify details in your advertising and marketing, product sales, and shopper assistance. In this article are eight that stand out to get your wheels spinning:

1. Fix abandoned carts

Let us get started with perhaps the biggest opportunity… An abandoned cart usually means your prospect was interested in buying your item, but stopped just just before obtaining! These people today are much much more possible to obtain in the long run than a cold direct.

Working with HubSpot workflows, you can enroll any one who abandons a cart in Shopify into a specific e-mail advertising campaign the place you are going to remind them of motives they were interested in the 1st position. This straightforward workflow continues to construct value in your product or service whilst the product(s) sit in their cart.


2. Present distinctive presents

Surveys inform us that the most important explanation for an abandoned cart is surprising fees, this kind of as delivery. So, in your email internet marketing workflow, contain both a lower price on (or a coupon for) cost-free shipping.

If this is fiscally practical for you, it is generally ample to entice the shopper back to your website. Mainly because this is a collection of emails, you can try to push a buy devoid of the give 1st and conserve the supply for later on in the sequence.

3. Improve or servicing on beforehand procured goods

Applying segmentation in HubSpot CRM based mostly on Shopify order houses, you can develop lists and mail e-mails to persons who have ordered a specific merchandise. 

As shortly as a new variation of that product is out there, or a new service associated to that buy is released —replacement areas or regime upkeep that demands scheduling, for instance — send out an e-mail to that listing. The electronic mail need to reference that prior buy to generate much more fascination and drive sales.

4. Create qualified lists

Feel about what you manufacture. Can you segment people into groups centered on the form(s) of products and solutions they obtain? Produce smart lists in HubSpot centered on these buys.

Here’s a simplified instance: Apple has 1 record of people today who procured laptops, and a further list of persons who procured telephones.

  • Have interaction the persons on the “laptops” checklist with a workflow that encourages extras to Apple computer systems (watch, mouse, keyboard, charger, etcetera.)
  • Have interaction the “phone” listing persons with a workflow that promotes cellular phone extras (circumstance, headphone, charger, display screen protector, etc.)

5. Prioritize Profits crew activity and achieve out specifically

For large-ticket objects like purchases of substantial gear, it is worth the effort and hard work to have your Profits workforce achieve out instantly to abandoned carts. In HubSpot, develop a record that segments abandoned carts by offer amount based on a threshold that will make sense (i.e. warrants your team’s direct focus). Then trigger a Sales sequence of responsibilities and hook up attempt email templates to notify your staff that adhere to-up is needed. 

For illustration, all abandoned carts $3,000+ enter a workflow that notifies a revenue rep of a new member of the list. That rep reaches out directly to the speak to by means of email or phone in an endeavor to aid near the deal. And because of the integration, not only the contact’s site page action is recorded on their call document in the HubSpot CRM, but any Shopify exercise they took is offered to the rep for context as very well.

6. Incorporate HubSpot pop-up forms

A HubSpot popup kind can be populated by record membership. Any contact on the checklist who lands on a particular webpage (you select which types) sees a popup type advertising and marketing a item they abandoned, or even a solution which is related to one thing they presently bought.

7. Build reporting dashboards exhibiting ecommerce facts

Dashboards are just one-webpage overviews in HubSpot and producing an ecommerce Dashboard can provide a fast appear at your Shopify retailer performance. It is simple to observe and evaluation every month revenue, the share of deals that shut, quantity of abandoned carts, and significantly much more.

ecommerce dashboard in hubspot

8. Boost consumer support

We’ve extensive been proponents of 360º use of the HubSpot CRM — meaning advertising and marketing, profits, and services groups work from a one resource of fact for all of their interactions with prospective customers and prospects. This is no diverse with Shopify details. In point, the CRM gets to be even far more highly effective when genuine acquire details is reside-synced with your ecommerce system. 

When info flows two ways, Services groups right away know what products a customer has obtained and really don’t will need to hold out on Product sales to enter the information in the technique. This also permits impressive automated experiences utilizing chatbots and AI so consumers can submit aid tickets and seek support at their advantage. 

Company team leaders can also create reports demonstrating the amount of tickets opened by shoppers based on goods purchased to know which products have the most concerns or demand the most focus. 

Getting a RevOps Approach to Engineering & Facts Integration

Integrating Shopify info into your HubSpot CRM is one particular piece of a greater puzzle of unifying your organization’s profits-driving groups — advertising, revenue, and purchaser support — to improve your income growth. Earnings Functions (RevOps, for brief) aligns your processes, knowledge, technological innovation, and society all over a shared target. 

Our latest Ebook is composed just for producers and advanced B2B industrials. Click on to get your copy of RevOps for Sophisticated B2B Industrials & Brands.


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