February 21, 2024

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Affiliate Marketing Guide, Trends, GEOs, Verticals, and Insight for Indonesia

5 min read
Affiliate Marketing Guide For Indonesia

Indonesia is positioned in Southeast Asia, and it is the largest island country in the planet that is made up of additional than 17,000 islands. Indonesia is the 14th greatest country and one particular of the most populous Muslim-bulk regions all over the globe. This state is regarded for cultural variety and spiritual pluralism, which is mirrored in its motto: “Unity in diversity”. As for the economic climate, Indonesia is the 17th most significant by nominal GDP. In international affairs, it is a regional center electric power. Indonesia is a member of various businesses, like the United Nations, G20, Environment Trade Firm, East Asia Summit, and additional.

Affiliate Marketing Guide For Indonesia

Which verticals execute greatest?

In accordance to our data, leading verticals in Indonesia are:


Indeed, even in largely Muslim nations, there are a whole lot of folks seeking for conversation and Dating. Indonesia is accurately this form of GEO. Statista promises that in 2022, 32% of Indonesian gentlemen and 26% of women of all ages applied Courting applications, which is a substantial variety of persons. We are unable to be guaranteed that all the respondents advised the truth, since a lot of individuals may well want to remain private about Courting apps (in particular, in Muslim
nations around the world).

As for the creatives, make sure to make your creatives look suitable – decide on delicate and respectable pictures, like portraits and selfies. By the way, below is a trick – selfies can be considerably less than great. Non-excellent photographs can make your banners seem additional purely natural.


eCommerce features are well-known among Indonesians, primarily all those with savings, revenue, and all types of promos. There are a large amount of nearby on the net shops, so most users desire buying stuff there. According to Statista, the most frequented are Tokopedia and Shopee.

In 2022, 32% of Indonesian gentlemen and 26% of gals made use of Dating apps


iGaming is well-known in Indonesia despite the government’s initiatives to prohibit it completely. It is illegal within the region, but most international websites permit registrations from Indonesia.

All common iGaming delivers do the job below, but there are distinctly Indonesian game titles. They include things like Pencak Silat, a kind of martial arts, and Sepak Takraw, area volleyball. Both are really common.


As any other emerging GEO, Indonesia is a great one to market Sweepstakes. Most emerging GEOs still do not have that issue with banner blindness. Creatives that are not heading to perform for nations around the world like the Usa or Italy are nonetheless new and fresh new for Indonesia.

It is unlawful inside of the state, but most overseas sites enable registrations from Indonesia

Stats: site visitors volumes, turnover progress

Again, we took stats for a month (1/07/2022 – 30/07/2022) to clearly show what’s occurring with ad formats in Indonesia:

Ad format in Indonesia

Force wins the race for guaranteed, but Onclick can boast of a small conversion expansion (+.13%) and superior likely. Interstitial grew in clicks by 4.02%. In the following section, we will make clear- which format works very best for certain verticals.

Recommendations on marketing campaign start

Primarily, affiliate marketers launch iGaming strategies on Force, while eCommerce provides excellent benefits with Onclick. With eCommerce offers, your Onclick banner need to guide users appropriate to the store or landing web page. By the way, in Indonesia, you should really try rolling so-referred to as eCommerce Sweepstakes. These are presents where users can exam their luck and try out to get some form of price cut or gift.

Affiliates launch iGaming campaigns on Push, even though eCommerce provides exceptional success with Onclick

Which system to opt for? Check out these stats (1/07/2022 – 30/07/2022):

best performing platform for indonesia

We can see that Android introduced a seriously big amount of impressions, as nicely as clicks and conversions. As we explained, you should focus on Android cell end users for your Indonesian campaign.

Get your probable marketing campaign options:

  • Vertical: Courting / iGaming / eCommerce / Sweepstakes
  • Advertisement format: Onclick / Drive
  • System: Android – Mobile / Home windows – Desktop
  • Pricing design: CPC, CPA Purpose (+ S2S Tracker), CPM

Illustrations of creatives that operate

Creative example for Indonesia

The translation is:

Massive Opportunity Congratulations, you can earn a prize of…[open]

Want to attempt your luck? Acquire portion in a prize giveaway

As you see, these are classical illustrations or photos for Sweepstakes creatives – superior aged items and notification icons get the job done for Indonesia pretty successfully. As for the text, pay consideration to some appealing tricks. Say, on the Interstitial banner, we see that the text is cropped, but it is not a slip-up. Cropping was designed for a motive – to evoke intrigue. For Indonesia, it is significant to create an ad copy in Indonesian. Even even though a substantial share of locals communicate English, our stats display that they react additional eagerly to Indonesian texts.

For Indonesia, it is crucial to produce an advertisement copy in Indonesian


Indonesia is the proper GEO for your Dating, eCommerce, or iGaming marketing campaign. All these verticals display fantastic results, specifically when you pick out Press or Onclick as an ad format. Once more, target Android cellular people or Home windows desktop ones. In this article is a remark from our Revenue Crew:

If you pick out the iGaming vertical, start out with Push + Android and established Large or Medium Person Activity. Never forget about to use Demographics and Passions focusing on attribute to arrive at the viewers with related pursuits, which is specially economical for Finance and eCommerce.

If you pick out eCommerce, commence with Onlcik on CPA Aim design – this will enable you improve the campaign and keep on doing the job with the most financially rewarding zones. You can continue on with CPM then. Make sure that your pre-lander or banner features an effortless-to-uncover immediate connection to the landing webpage of a shop.

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