Effective Ways To Differentiate And Scale Your Business

Marketing Podcast with Debbie Howard

In this episode of the Duct Tape Marketing Podcast, I job interview Debbie Howard. Debbie is the co-founder and CEO of Senior Residing Smart, a whole-support marketing and advertising company centered completely on the senior housing and treatment sector. Debbie is also a happy member of the DTM network for the past 3 many years.

Crucial Takeaway:

A key obstacle quite a few organizations facial area is trying to discover methods to differentiate and scale. And in get to do that, it starts with owning a tested method and programs that works. In this episode, Debbie Howard shares how licensing the Duct Tape Marketing and advertising program gave her business enterprise the runway and framework to grow, scale, and thrive in her industry.

Thoughts I question Debbie Howard:

• [1:31] How did you get to in which you are now?
• [3:36] As anyone with ageing dad and mom will in all probability notify you unquestionably, senior living is a genuinely psychological buy – how does that type of color your imagining in terms of advertising and marketing?
• [5:34] Do you discover that in some approaches that the business you’re in needs to come into the present day age? And do you also locate even though that some of what we could possibly simply call the outdated university or common or offline advertising approaches are a substantial element of what you need to have to do?
• [7:17] What’s been the toughest matter as you’ve developed and what has been a regular wrestle for you?
• [10:20] As you’ve developed your business enterprise, what is actually been the most satisfying aspect of the place you are nowadays?
• [11:24] Are there pros and drawbacks to doing work in 1 extremely slim specialized niche?
• [15:30] What would you attribute to the advancement of your corporation?
• [17:13] Are there any trends likely on that you’ve spotted above the past year or two that you’ve actually been in a position to take benefit of?
• [21:01] What are some locations you like to transform to to get own enhancement and company progress?
• [22:35] In which can people today link with you and come across out extra about your get the job done?

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Community.

HubSpot Podcast Network is the audio desired destination for enterprise experts who seek out the very best schooling and inspiration on how to expand a company.