G/O Media plans to follow Quartz playbook

G/O Media, which lately obtained organization news web page Quartz, options to change its functioning product to be a lot more like its new acquisition, reports Mark Stenberg of Adweek.

Stenberg reviews, “But Quartz personnel shouldn’t be concerned about the dilution of their corporation culture or mission, Spanfeller explained. If nearly anything, somewhat than remodel Quartz to resemble a regular G/O Media assets, the organization aims to evolve its present portfolio to additional closely resemble Quartz.

“Since launching G/O Media, Fantastic Hill Ventures has sought to professionalize the blogging that after outlined its titles, such as the former Gawker Media sites Gizmodo, Deadspin and Jezebel. Quartz, with its signature model and high-level examination, represents the path in which G/O Media aims to improve, in accordance to Spanfeller.

“In that vein, the business has no programs to noticeably adjust the Quartz website, outside of perhaps diminishing the marketing of its Everyday Brief e-newsletter. But, presented the advertisement-load frequent to G/O Media qualities and the supreme aim of the acquisition, the company publisher will very likely see an uptick in programmatic ad placements, Shah mentioned.

“The media corporation also hopes to use the quality audience of company pros that Quartz draws in to lure blue-chip advertisers to the G/O Media portfolio. There, titles like tech-centric Gizmodo and auto-centered Jalopnik could supply them with incremental access.”

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