G2 + ZoomInfo Offers More Precise Ways to Target Buyers

When it will come to details, considerably less is more, suitable?

(…said no 1).

Of program, it is not. In fact, details can grow to be even additional useful when paired with other facts sets to offer stronger insights.

While analyzing knowledge can be very worthwhile by alone, you also have to have the planning, instruments, and resources to properly act on what it’s telling you.

For entrepreneurs and gross sales gurus, placing knowledge to excellent use is a top deciding component for good results. And thinking of there is a great deal of economic uncertainty looming, the most effective revenue prospects will arrive from working with the ideal knowledge to get in front of prospective buyers at the appropriate time.

That is why G2 is very pleased to share the worth of its partnership with ZoomInfo, a world wide leader in go-to-industry intelligence solutions. G2 Customer Intent information integrates with ZoomInfo SalesOS and MarketingOS to give mutual shoppers an unequalled mix of capabilities to much more quickly determine and target in-marketplace choice makers.

About G2 Customer Intent + ZoomInfo

Offered at no more charge to present intent knowledge buyers, this integration allows users to operationalize G2 Purchaser Intent knowledge correct inside ZoomInfo’s SalesOS and MarketingOS remedies. This usually means you can now:

  • Comprehend where by and how accounts are researching your solutions, classification, and opponents on G2
  • Reveal get hold of info for choice makers at the accounts with the best prospect of converting
  • Conveniently deploy specific income and promoting outreach to your suitable consumer profile (ICP)
  • Engage buyers at the correct times with ideal material to their getting journey levels

About ZoomInfo

Acknowledged for having a single of the most detailed and accurate B2B contact databases on the planet, ZoomInfo’s finish lineup of options empowers income and promoting teams to smash their goals with most effective-in-course know-how. ZoomInfo also gives its individual intent details to shoppers that is an mixture of person habits knowledge from across the world-wide-web and purchaser sites.

To get the most out of this new integration with G2 Purchaser Intent, it’s important to have a basic overview and know the discrepancies involving ZoomInfo’s SalesOS and MarketingOS options.


A remedy created to increase product sales efficiency, ZoomInfo’s SalesOS assists gross sales professionals speed up their pipeline and get to earnings aims a lot quicker than ever.

In addition to ZoomInfo’s renowned B2B databases for studying corporations and contacts, SalesOS also incorporates call monitoring and ZoomInfo’s proprietary intent facts. Following activating the integration with G2 Buyer Intent info, the SalesOs platform adds G2 filters to SalesOS to just include things like G2 intent behaviors in a prospect and business research.


Purchasers of MarketingOS can seamlessly sync with SalesOS and get accessibility to ZoomInfo’s contact database and intent details as properly. The essential difference to know here is that MarketingOS is a desire-facet platform that launches targeted exhibit and social advertisement strategies.

Integrating with G2 builds Customer Intent-run workflows and viewers segments to automate advert campaign deployment based on behaviors on G2 and other precise requirements.

How the G2 Consumer Intent + ZoomInfo integration functions


Software sellers employ G2 Consumer Intent as a strong software for concentrating on the right accounts in go-to-current market things to do. It captures account-level information and shows sellers how customers are researching their solutions and competition on G2. G2 Purchaser Intent aims to support software organizations have an understanding of the place consumers are in their buying journeys, and subsequently interact them with the correct messaging at every stage.

By connecting G2 Customer Intent with ZoomInfo, profits and marketing teams obtain even clearer insights about these accounts, as the integration surfaces very likely potential clients that could be conducting this study on G2 and permits filtering to match any ICP specificity.

Utilizing each ZoomInfo and G2 Purchaser Intent alongside one a further opens chances to far better act on intent facts and resonate with in-current market buyers than at any time in advance of.

Precisely, the new integration will help profits groups:

  • Prioritize large-worth accounts that are in-market place and primed for outreach.
  • Obtain the finest contacts by matching recognized accounts across G2 and ZoomInfo.
  • Have interaction with personalized messaging dependent on topics or content that issue most to potential customers.
  • Place an close to manual analysis by eliminating the guesswork from prioritization and automating income engagement.

And this integration will help entrepreneurs

  • Build robust ABM campaigns by working with workflows for every G2 Consumer Intent sign that set off show and social advert concentrating on.
  • Provide relevant creatives to superior-intent accounts through their journeys.
  • Improve shelling out and strengthen ROAS with a laser target on in-current market customers.

Driving a lot more earnings as efficiently as probable

In times when sales and internet marketing teams require greater self esteem in their outreach and advertising efforts, this new integration can be an indispensable piece of their arsenal by delivering mission-vital info.

“By adding G2 Customer Intent to our system answers, we can assistance gross sales and advertising teams align their outreach in a far more precise and efficient way to travel better benefit conversations that help them meet up with and exceed pipeline ambitions.”

Henry Shuck
CEO and founder at ZoomInfo

Sales and marketing teams can no extended operate in silos to effects getting decisions. They need to align to ensure all efforts are creating the most possibility to have the appropriate conversations with goal purchasers. Getting in front of prospective buyers that carefully match their ICP with exact timing is only going to grow to be extra very important.

With this new integration, consumers can leverage G2 Consumer Intent and ZoomInfo’s SalesOS and MarketingOS alternatives alongside one another for superior outcomes and earn above accounts that are extra possible to change.

Ready to send out your gross sales and promoting efforts into overdrive? Request a demo of the G2 and ZoomInfo integration and discover how you can get to maximum profits opportunity.

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