December 3, 2023

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Putting the ‘Digital Version of You’ to work

2 min read
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Who’s bought the greater get the job done ethic in your business…

You’ (ie. in serious lifestyle) or the ‘digital model of you’ (ie. on the web)?

I posed this concern at the recent AREC meeting.

If most of your prospecting, marketing and guide technology action is conducted in “real life” and in “real time” by “you” (ie. in confront to encounter or Zoom conferences or on the cellular phone) then you are leaving a big chance on the desk.

Mainly because the ‘digital edition of you’ can be undertaking the lion’s share of the weighty lifting and totally free you up for the for large-benefit things!

If there’s no ‘digital variation of you’ then when you are not working, practically nothing is going on.

How do I generate ‘digital you’?
If you can consider the IP, information and insights from your head and offer them up as information like films, stories, e-mail collection, files and content articles, then the ‘digital variation of you’ is unleashed to work 24/7 even when you are on holiday getaway, asleep or paying out time with household.

**For the history, “real time, genuine life” enter from the serious you is really crucial specially when it arrives to closing deals and developing personalized connections. So preserve that cherished time for the high-worth, significant-stakes interactions!

If “digital you” does not exist or isn’t pulling its weight, you are generating it substantially more difficult for you, and your prospective consumers to get to know, like and trust you.

“Digital you” has the capacity to outwork the “real existence you”.

Plus ‘digital you’ will guidance you in so quite a few approaches, so I inspire you to consider how you can:

unpack your IP, understanding and insights and
package it up so that it supports your promoting, guide gen and gross sales endeavours.

Change your IP and know-how into digital property like:

Movies, webinar recordings, proposal wander throughs, articles or blog posts, templates, electronic mail sequence, instruction courses and so forth.
Each electronic asset you develop is an opportunity to put “digital you” to function!

I’m curious does this strategy resonate with you?
(Please permit me know in the comments)


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