Q4 Marketing Deep Dive | Fidelitas Podcast

In Episode 126 of the Lion’s Share Advertising Podcast, Tyler and Jon examine the hottest news: Facebook introduces Make-A-Video clip, an AI instrument that generates video clips from text. They talk about what this software will supply marketing and advertising groups and Jon shares why he’s not anxious that AI will steal positions from creatives.

Then Tyler introduces Nate Lagos, Director of Progress Advertising and marketing at Unique Grain. 

In their dialogue, Tyler and Nate have a Quarter 4 internet marketing deep dive. They discuss about marketing and advertising tactics for the holiday getaway searching season, standing out from the crowd throughout Black Friday, and raising the lifetime price of customers.

At the end of the episode, Nate gives his vital takeaway for marketing leaders: be relentless, go tougher, and select up the pace.

Timestamps

00:59 – What is in the News: Fb introduces Make-A-Online video, an AI tool that generates films from textual content

8:12 – Highlighted Visitor: Nate Lagos, Director of Progress Marketing and advertising at Primary Grain

8:50 – Suggestions for advertising leaders who are seeking for a new situation

10:50 – First Grain’s approach in advance of Black Friday and Cyber Monday

16:35 – Standing out from the group through the getaway shopping time

19:22 – Forming strategic partnerships with key models

21:50 – What channels are operating for Primary Grain?

23:08 – What articles will work on Fb?

25:00 – Calculating and raising the life time price of buyers

32:30 – Critical Takeaway: be relentless, go harder, and decide up the pace

34:25 – Outro