April 14, 2024

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The Litmus Team’s Favorite Emails of November 2022

3 min read

November is one particular of the busiest months when it comes to the inbox. With lots of merchants sending heaps of e-mail about their Black Friday and Cyber Monday product sales, you can simply get bogged down by the noise! This is why it’s critical for marketers to pull out all the stops to assure that their emails minimize by way of the noise.

Listed here are the email messages that stood out to us throughout this chaotic month:


Subject Line: Personalization is in this article!

Hunter Boots

Below at Litmus, we really like all matters individualized, so this e-mail caught our notice from the issue line by itself. This email permitted buyers to insert personalization to their Hunter boots. Each e-mail was personalized to the receiver employing CRM data and shown their name on the header image of the boots. We loved this component of easy, but extremely productive personalization.


Subject Line:  &Mail: Acquire your female to &pizza or Pete Davidson will

This electronic mail created us LOL, literally 😆. Not only were being we hooked by the humorous matter line— when we opened the email we ended up then handled with an astounding homage to outdated university chain emails. Fantastic!


Matter Line: All set for Black Friday?
Preview Text: Get shade-matched just before the massive event.


This was a terrific, useful e-mail that established by itself apart from the other “big sale coming” variety messages. It provides the recipient a hint of what is coming, but with an action that can be taken now. It also teases how the favorites provide out, developing urgency. We enjoy the clear style and design and obvious messaging—it’s definitely focused and crystal clear.

Porter Road

Subject matter Line: Mmmarbling
Preview Text: “These are some of the greatest steaks I have ever eaten.”

Porter Road

Quickly when we observed the subject matter line we just had to open up! It is fantastic when emails consist of some expertise tidbits—like how this 1 explains what chuck is and why marbling is a good thing. When a company is so specialized with their emphasis like this just one, shoppers are far more possible to look to them for quick-to-have an understanding of, expert information. Style and design-wise, we seriously like the font models and weights at the major. It reads just about like a specific information bulletin, but seems seriously impactful and streamlined.


Subject Line: 30% OFF | Insert 👏 IT 👏 ALL 👏 TO 👏 CART
Preview Text: You get an added 30% off on sale types. So, why not?

The use of emojis in the topic line is very impactful and caught our awareness. As soon as you open the electronic mail, it matches the vibrancy of the matter line. The banner and smaller animated GIFs add just plenty of movement to peak our fascination. The yellow and lime eco-friendly style can make it fascinating and urgent, in addition the giant yellow splat is enjoyable! General, the natural and organic shapes and duplicate have a youthful, stylish vibe. We also like how there’s not way too several photographs of items to shop it focuses a lot more so on building an interesting emotion so you are going to want to click.

Kate Spade

Issue Line: The Black Friday function is here!

Kate Spade

This e-mail from Kate Spade was despatched through the construct up to Black Friday. What we like most about this electronic mail is the use of a countdown timer to develop urgency in the e-mail. Just from observing the clock tick down bought us fired up for the future sale. A further excellent component of this email is the use of a reveal by hiding the picture of the goods, it encourages the receiver to revisit the electronic mail which will have dynamically adjusted the moment the sale was live.


Subject Line: Cyber Monday Sale: Help save up to 75%
Preview Text: The 1-working day sale starts off now, plus in inventory and completely ready to ship collections inside. 


This electronic mail from Lumens was personalized for each individual receiver. It showed products and solutions suitable to types that the receiver had proven interest in on their web site. It also exhibited recommended goods, which integrated ones that the receiver had possibly interacted with previously, or types that would be suited to purchase with the original item.


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