February 21, 2024

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Tracking the un-trackable with GTM

5 min read
Tracking the un-trackable with GTM

Monitoring is essential for any electronic marketer seeking to enhance internet general performance. If you cannot keep track of a variety, popup, buy, or widget on your web site, then how can you know what is operating and what isn’t?

Luckily, Google Tag Manager (GTM) can help observe just about anything on the internet. Here’s our stage-by-step guide for tracking the un-trackable!

Phase 1 – in-constructed GTM tracking

Google Tag Supervisor will keep track of all clicks and site URLs without the need of any unique set up. These can be employed to bring about tags when variables match certain conditions:

For illustration, we could keep track of all clicks on a telephone number “tel:” link:

If you are monitoring a variety, then use GTM’s Preview Mode to see if a ‘Form Submit’ event is brought on when distributing the sort:

It’s finest observe to make sure the Type Submission result in only works on intended webpages and with intended kinds:

Phase 2 – thank-you/achievement webpage URLs

If the preceding action didn’t perform, then the future port of call is to keep track of the thank you or success website page URL soon after the motion has been concluded by the user:

Most sorts and widgets have the means to forward consumers to a further URL the moment a submission has been produced – this location normally has to be enabled within just the CMS.

There are a few caveats in employing thank-you/results website page URLs for monitoring, such as:

  • If the URL at any time improvements on these internet pages, monitoring will crack (this normally happens!)
  • Interior people updating the material on these webpages could accidentally result in several conversions
  • If the thank-you/good results web site gets visited many moments by the identical consumer it could guide to many spam conversions staying recorded

Phase 3 – Data Layer variable changes

If you simply cannot track a URL improve, then you can look at the variables in GTM’s Details Layer to see if any variables improve when the action is performed.

Quite a few ecommerce monitoring equipment will place knowledge in the Info Layer, demonstrating which product has been considered, additional to the basket, bought, and so on. This method can be employed for non-ecommerce monitoring way too:If you are unfamiliar with the Knowledge Layer, then it functions as a useful conduit concerning net applications and Google Tag Manager and can be utilized by any party:

Phase 4 – ingredient visibility adjustments

If there are variable variations in the Info Layer then you may perhaps have to depend on ingredient visibility variations to monitor your KPI.

This is specifically valuable for popup messages, or internet pages which use the exact same URL for quite a few measures of a course of action, this sort of as a quotation tool widget:

All over again, this technique of monitoring can lead to difficulties down the line, these types of as:

  • The code for the aspect altering in the upcoming and no extended remaining tracked
  • The code for the set off staying utilized on yet another part of the website leads to many situations of phony monitoring
  • The forms or widget switching to a thank you web site in its place of applying a popup in the potential breaks tracking

Count on this if you have to, or try move 5 beneath for a additional strong method…

Phase 5 – comply with the guides

If you can not count on component visibility monitoring, then the subsequent move is to hit your favorite search motor and locate documentation on the resource you’re making an attempt to monitor.

A uncomplicated search these kinds of as “[tool name] GTM tracking guidebook” will usually do the trick.

You may well find out that the device has a way of communicating with it by way of JavaScript functions and API phone calls, or the device may integrate right with frequent monitoring software such as Google Analytics: One more way of measuring modifications to third-social gathering applications is to seem at any very first-celebration cookie alterations when an action is performed and use them as triggers.

Set the cookie contents as a variable and then cause when the cookie has the appropriate contents:

Phase 6 – insert customized GTM occasion code

If technological guides do not reveal any answer, or you have a distinctive custom made tool to track, then you will have to count on a developer to increase personalized GTM celebration code immediately on the motion you desire to track.

The JavaScript code below sends a custom made occasion specifically to Google Tag Supervisor. Inside GTM we can use this as a set off for any monitoring expected:

window.dataLayer = window.dataLayer || []


occasion: Custom Party Identify


If you can edit the main code guiding a software you would like to observe it provides you the luxurious of monitoring any of the subsequent steps:

  • Kind field clicks
  • Type industry inputs
  • Button clicks
  • Web site/monitor demonstrated
  • Drag motion
  • Scroll steps
  • Tooltip hover overs
  • Etc.

After this customized GTM celebration code is managing it will generate a brand name new custom made celebration in GTM, which you can cause from:

Step 7 – request for enable

If you can’t increase a custom GTM occasion via a net developer then it’s time to re-consider whether you should replace the matter you are seeking to observe with some thing much easier to track, or ask for enable externally.

Nothing is not possible to monitor, but finding the alternative can at times be a problem unless you have occur across the difficulty right before.

Our experts are happy to offer a encouraging hand.

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