March 29, 2024

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Veterans are Employed, Spending, and Active, Finds Latest Study from Refuel Agency

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SANTA BARBARA, Calif., April 22, 2022 /PRNewswire/ — A latest study of Publish 9/11 Veterans, ages 21-44, locate they outpace the typical sector in paying out electricity, work and getting. Refuel Company, the biggest supplier of media + advertising solutions to achieve armed forces, teen, faculty, and multicultural consumers all through the U.S., revealed their most current Refuel Agency Military services Explorer Series™ with some astonishing effects about these special buyers.

Refuel Agency is the largest provider of Media + Marketing services specializing in military, teen, college and multicultural audiences in the U.S. (PRNewsfoto/Refuel Agency)

Refuel Agency is the most significant service provider of Media + Marketing companies specializing in military services, teenager, college or university and multicultural audiences in the U.S. (PRNewsfoto/Refuel Agency)

There are 40 million individuals in the army community—including energetic obligation, reserves, veterans, spouses, and their dependents—representing 12% of the full US population. Of these, Article 9/11 Veterans by yourself wield $198.7B shelling out power, up $16.5B in comparison to 2020 (GfK MRI-Simmons). And with that purchasing electricity we see robust paying as on line purchasing improved 30%. Like their predecessors, the new veterans are faithful to brand names that assistance the armed forces group, and they are 21% far more determined by “Manufactured in The usa”.

The Refuel analyze also observed Put up 9/11 Veterans are transitioning careers and locations. Refuel found a 34% maximize into non-army careers like Business Functions, Architecture, Engineering, and Details Devices. Colorado Springs and Atlanta indexed the optimum for new locations to are living. As a end result, there is a 47% improve in home furnishing and improvement prepared investing.

In the past 12 months, Put up 9/11 Veterans have leaned into Military services-targeted media stores as their dependable source. Base entry has improved for them whether or not with the new VHIC card or as Federal Workers on base. With this we have witnessed a 3X raise in impact by OOH adverts amongst Article 9/11 Veterans. The examine also showed yr-to-12 months increase in connections to armed forces associations and veteran services corporations.

Liz Carmo, VP Army Market at Refuel Company describes, “Write-up 9/11 Veterans are 32% much more most likely to be utilized comprehensive-time so manufacturers ought to be paying out attention to this audience. Knowing how to creatively and authentically achieve the military audience is crucial.”

To study how models can authentically reach army individuals, take a look at https://www.refuelagency.com/military-marketing-PR.

About Refuel
Refuel Agency is the largest service provider of Media + Advertising solutions for makes and organizations to arrive at armed service, teenager, college and multicultural audiences. Refuel is the agency for companies and for over 35 a long time has worked with virtually fifty percent of all Fortune 500 corporations, as perfectly as most prime 100 organizations and hundreds of boutique companies, achieving around $1.5B in total billings. Refuel is headquartered in Santa Barbara with workplaces in New York, Los Angeles and Princeton.

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